GroupM has led the conversation about viewability. GroupM Chief Digital Officer Rob Norman spoke with "RT Blog" about viewability and what comes after it, as well as the prospects for … Read the whole story
While marketers are now realizing the importance of mobile apps, the adoption of programmatic buying for mobile app inventory has been relatively slow. Why? Read the whole story
Rather than fear the effects that programmatic might have on the rest of their advertising business, publishers should work to optimize a channel that … Read the whole story