Real-Time Daily
Friday, May 13, 2016
  • Are Cookies Holding Back Mobile Programmatic?

    While marketers are now realizing the importance of mobile apps, the adoption of programmatic buying for mobile app inventory has been relatively slow. Why? Read the whole story

  • How To 'Sell' Programmatic Advertising

    Rather than fear the effects that programmatic might have on the rest of their advertising business, publishers should work to optimize a channel that … Read the whole story