ComScore's Advertising Benchmarks series infographic found that U.S. males 18 to 24 are 100% more likely to block desktop ads, vs. 42% of women in the same age group. Read the whole story
The Media Rating Council (MRC), a self-regulatory industry body that oversees standards for media measurement, plans to issue guidelines on mobile viewability measurement by … Read the whole story
For marketers, VR will open up entirely new and exciting ways to engage with customers. Also, by applying the efficiencies, targeting, and scale of … Read the whole story
In a move that extends its market power beyond the 1.6 billion user identities it explicitly controls, Facebook this morning announced it will expand … Read the whole story
For many futurists, VR content and use is set to explode. But where and how? We can project -- as with 3D TV -- … Read the whole story