RTBlog
by Tobi Elkin, Staff Writer
Research finds consumers' daily digital journey includes numerous device touch points. Sixty-four percent of game console owners own or use regularly a tablet. Eighty-one percent of users who own or … Read the whole story
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by Tobi Elkin
Ad-tech firm GumGum on Tuesday launched a new cross-platform video ad unit that it says will allow marketers to run viewable and relevant content … Read the whole story
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by Tobi Elkin
Looking to service its agency clients more directly and efficiently, ad-tech software provider Centro is rolling out what it's calling "assisted direct buying": contractually … Read the whole story
by Joe Mandese
The Advertising Research Foundation kicked off its annual Audience Measurement Conference in New York City Monday with a focus on time -- specifically, how … Read the whole story
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by Laurie Sullivan
Microsoft and LinkedIn believe they can help to "lift" the global economy. Both companies will now have a hand in building an economic graph … Read the whole story
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by Joe Mandese
Mark Twain famously said, "Buy land, they're not making it anymore," to illustrate the scarcity of the real estate marketplace. That may be a … Read the whole story
by Steve McClellan
The report, Norman wrote, failed to note the significant investments made by agencies in the technology and data sectors to keep up with the … Read the whole story