Research finds consumers' daily digital journey includes numerous device touch points. Sixty-four percent of game console owners own or use regularly a tablet. Eighty-one percent of users who own or … Read the whole story
Ad-tech firm GumGum on Tuesday launched a new cross-platform video ad unit that it says will allow marketers to run viewable and relevant content … Read the whole story
Looking to service its agency clients more directly and efficiently, ad-tech software provider Centro is rolling out what it's calling "assisted direct buying": contractually … Read the whole story
The Advertising Research Foundation kicked off its annual Audience Measurement Conference in New York City Monday with a focus on time -- specifically, how … Read the whole story
Microsoft and LinkedIn believe they can help to "lift" the global economy. Both companies will now have a hand in building an economic graph … Read the whole story
Mark Twain famously said, "Buy land, they're not making it anymore," to illustrate the scarcity of the real estate marketplace. That may be a … Read the whole story
The report, Norman wrote, failed to note the significant investments made by agencies in the technology and data sectors to keep up with the … Read the whole story