RTBlog
by Joe Mandese
Adblock Plus gave its first public viewing of a micropayments system it has been developing with microdonations platform Flattr, but it is still being less-than-public about what the source of … Read the whole story
by Joe Mandese
Mobile demand-side platform Adelphic has struck a deal with Dailymotion's giving its clients access to premium inventory on the Dailymotion Exchange (DMX), a network … Read the whole story
COMMENTARY
by Karlene Lukovitz
Tim Hanlon, managing director of FTI Consulting in its Telecom, Media and Technology practice, shares his thoughts on addressable television's current status and likely … Read the whole story
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by Philip Rosenstein
As ad targeting becomes increasingly sophisticated, companies are progressively tailoring their creatives to appeal to unique users. Programmatic creative, or dynamic creative, allows advertisers … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
The programmatic video market continues to grow at a rapid pace. The latest estimate pegs programmatic TV spend to more than double over the … Read the whole story
by Joe Mandese
In a deal that will enable cinema advertising to be bought and sold programmatically like display, mobile, video and other forms of digital media, … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
In May, the COO of the World Bank noted that, "For the first time in history, the number of people living in extreme poverty … Read the whole story