RTBlog
Adblock Plus gave its first public viewing of a micropayments system it has been developing with microdonations platform Flattr, but it is still being less-than-public about what the source of … Read the whole story
Mobile demand-side platform Adelphic has struck a deal with Dailymotion's giving its clients access to premium inventory on the Dailymotion Exchange (DMX), a network … Read the whole story
- COMMENTARY
Tim Hanlon, managing director of FTI Consulting in its Telecom, Media and Technology practice, shares his thoughts on addressable television's current status and likely … Read the whole story
As ad targeting becomes increasingly sophisticated, companies are progressively tailoring their creatives to appeal to unique users. Programmatic creative, or dynamic creative, allows advertisers … Read the whole story
- COMMENTARY
The programmatic video market continues to grow at a rapid pace. The latest estimate pegs programmatic TV spend to more than double over the … Read the whole story
In a deal that will enable cinema advertising to be bought and sold programmatically like display, mobile, video and other forms of digital media, … Read the whole story
- COMMENTARY
In May, the COO of the World Bank noted that, "For the first time in history, the number of people living in extreme poverty … Read the whole story
