RTBlog
The supply of digital uniques has eroded over the past year, but most of the decline has come from desktop vs. mobile, according to an analysis of the past 12 … Read the whole story
Two years after launching programmatic platform for "in-image" advertising -- ads embedded into content images on publishers pages -- NetSeer is expanding the platform … Read the whole story
- COMMENTARY
Tim Hanlon, managing director of FTI Consulting in its Telecom, Media and Technology practice, shares his thoughts on addressable television's current status and likely … Read the whole story
Cuebiq, a location intelligence company, announced the formation of strategic partnerships with several demand-side platforms (DSPs) and agencies, so they can use the company's … Read the whole story
- COMMENTARY
As the use of ad blocking continues to grow dramatically, new companies have launched with a specific mission: provide publishers with the tools to … Read the whole story
Ad-tech vet Maziar Sattari, who joined Rocket Fuel last month as vice president of product management, has been granted options to purchase up to … Read the whole story
The firm has issued a report with recommendations on how marketers can best optimize media spend, including the deployment of media performance benchmarking against … Read the whole story
Despite a conflux of volatile developments ranging from Brexit to ongoing "transparency" probes, influential Wall Street analyst Brian Wieser has raised stock price targets … Read the whole story
A story in the July 8 edition of Real-Time Daily ("Adelphic To Offer Access To Dailymotion Exchange's Premium Video") incorrectly reported that the agreement … Read the whole story
