RTBlog
by Joe Mandese
The biggest negative I've observed in the rapid progression of real-time media and data is that it has also accelerated the shift toward performance and sales conversion logic and away … Read the whole story
by Wayne Friedman
The partnership with Neustar adds to Dish's consumer profiles, giving marketers more granular options in targeting Dish's nearly 8 million U.S. addressable TV homes. Read the whole story
COMMENTARY
by Mitchell Weinstein, Op-Ed Contributor
As the use of ad blocking continues to grow dramatically, new companies have launched with a specific mission: provide publishers with the tools to … Read the whole story
by Wendy Davis
Citing concerns that online ad fraud will result in higher prices for consumers, two lawmakers are asking the Federal Trade Commission what steps it's … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
It would seem convenient for agency holding companies to sow some seeds of doubt about the integrity of Ebiquity, which is heavily involved in … Read the whole story
by Philip Rosenstein
Last Tuesday, AcuityAds' self-serve programmatic marketing platform went live in the European region. The platform offers targeted advertising for campaigns using online display, video, … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Ourdata, just launching this week, figures a lot of firms are making millions off of your personal data. Its new ad blocker says pay … Read the whole story
by Wayne Friedman
Using single-source second-by-second set-top box data from TiVo Research's 2.3 million home sample, as well as data from six other TV providers, the companies … Read the whole story
by Philip Rosenstein
PerimeterX Partners, a provider of behavior-based fraud prevention technology, announced on Tuesday a partnership with app monetization company ironSource. PerimeterX's Bot Defender product is … Read the whole story
by Laurie Sullivan
Beginning September 2016, China's State Administration for Industry & Commerce will treat paid search as Internet advertising for the first time. The revenue from … Read the whole story
by Joe Mandese
Rick Tarvin has been promoted to executive vice president-sales at Viamedia. Tarvin, who joined Viamedia in 2006 and most recently was a regional vice … Read the whole story