The biggest negative I've observed in the rapid progression of real-time media and data is that it has also accelerated the shift toward performance and sales conversion logic and away … Read the whole story
The partnership with Neustar adds to Dish's consumer profiles, giving marketers more granular options in targeting Dish's nearly 8 million U.S. addressable TV homes. Read the whole story
As the use of ad blocking continues to grow dramatically, new companies have launched with a specific mission: provide publishers with the tools to … Read the whole story
Citing concerns that online ad fraud will result in higher prices for consumers, two lawmakers are asking the Federal Trade Commission what steps it's … Read the whole story
It would seem convenient for agency holding companies to sow some seeds of doubt about the integrity of Ebiquity, which is heavily involved in … Read the whole story
Last Tuesday, AcuityAds' self-serve programmatic marketing platform went live in the European region. The platform offers targeted advertising for campaigns using online display, video, … Read the whole story
Ourdata, just launching this week, figures a lot of firms are making millions off of your personal data. Its new ad blocker says pay … Read the whole story
Using single-source second-by-second set-top box data from TiVo Research's 2.3 million home sample, as well as data from six other TV providers, the companies … Read the whole story
PerimeterX Partners, a provider of behavior-based fraud prevention technology, announced on Tuesday a partnership with app monetization company ironSource. PerimeterX's Bot Defender product is … Read the whole story
Beginning September 2016, China's State Administration for Industry & Commerce will treat paid search as Internet advertising for the first time. The revenue from … Read the whole story
Rick Tarvin has been promoted to executive vice president-sales at Viamedia. Tarvin, who joined Viamedia in 2006 and most recently was a regional vice … Read the whole story