RTBlog
At the Programmatic Insider Summit in Lake Tahoe, there are many smart people talking about ad fraud, anti-fraud technologies, ad blocking, programmatic media, advertising creative, and how to make it … Read the whole story
The Trade Desk is one step closer to going public. The company completed its S-1 filing with the U.S. Securities and Exchange Commission late … Read the whole story
- COMMENTARY
Adtech is IBM in 1984. Brandtech is Apple. The good news is that these huge advertisers and huge budgets have funded the creation of … Read the whole story
Adobe estimates that more than $40 billion will be lost to ad blocking this year alone -- about double last year's loss. But panelists … Read the whole story
- COMMENTARY
Believe it or not, ad agencies are actually well positioned to address the rise of ad-blockers. "There's no need to panic," according to Nikin … Read the whole story
The problem of advertising fraud has found a thoughtful opponent in the programmatic space. While buying ads programmatically can greatly enhance targeting and measurement, … Read the whole story
- COMMENTARY
How did Ancestry.com solve its banner-blindness issue? Humbly, the lineage specialists asked whether its messaging was offering the right value exchange, and perhaps, if … Read the whole story
Global publisher and monetization platform 33Across announced Tuesday an expansion of its partnership with LiveRamp, with the addition of over 200 new audience segments … Read the whole story
COMMENTARYWhat's in a name? Turns out, it's a demonstrably better user experience. At least that was the case for the savvy consumer targeters at … Read the whole story
COMMENTARYThere are many factors to consider in trying to predict when an emerging technology might have its iPhone moment, breaking through from an early-adopter … Read the whole story
