RTBlog
OpenX and ExchangeWire teamed up on a report that examines industry perceptions of programmatic advertising quality, with some interesting differences in perceptions year-over-year. Read the whole story
Native ad platform Bidtellect announced an expansion of its native video suite to include three distinct video products: Native In-Feed, Native Autoplay Preview, and … Read the whole story
Sourcepoint, a content compensation platform for digital publishers, on Tuesday released a white paper addressing publishers' reactions to ad-blocking programs. Read the whole story
Ad tech firm SourceKnowledge announced the launch of a free Data-Driven Marketing Certification program. The program is part of the new SourceKnowledge Institute, a … Read the whole story
Publisher monetization platform 33Across launched Real Display Pro on Tuesday in a bid to increase the viewability of online advertising across platforms and devices. Read the whole story
Marketo, a marketing automation technology platform, announced the launch of Marketo ABM (Account-Based Marketing), a product that integrates account-based marketing natively within a single … Read the whole story
The shift in ad industry market share from so-called "analogue" media to "digital" media is accelerating, and the latter is now expected to surpass … Read the whole story
The alliance is designed to help Mediabrands' clients (some of which are Innovid clients) reach audiences at scale with content across multiple devices with … Read the whole story
- COMMENTARY
As promising as addressable advertising seems to be in enabling advertisers to reach specific kinds of consumers, it's still subject to the garbage-in/garbage out … Read the whole story
