RTBlog
by Tobi Elkin, Staff Writer
OpenX and ExchangeWire teamed up on a report that examines industry perceptions of programmatic advertising quality, with some interesting differences in perceptions year-over-year. Read the whole story
-
by Tobi Elkin
Native ad platform Bidtellect announced an expansion of its native video suite to include three distinct video products: Native In-Feed, Native Autoplay Preview, and … Read the whole story
-
by Philip Rosenstein
Sourcepoint, a content compensation platform for digital publishers, on Tuesday released a white paper addressing publishers' reactions to ad-blocking programs. Read the whole story
-
by Tobi Elkin
Ad tech firm SourceKnowledge announced the launch of a free Data-Driven Marketing Certification program. The program is part of the new SourceKnowledge Institute, a … Read the whole story
-
by Philip Rosenstein
Publisher monetization platform 33Across launched Real Display Pro on Tuesday in a bid to increase the viewability of online advertising across platforms and devices. Read the whole story
-
by Tobi Elkin
Marketo, a marketing automation technology platform, announced the launch of Marketo ABM (Account-Based Marketing), a product that integrates account-based marketing natively within a single … Read the whole story
by Joe Mandese
The shift in ad industry market share from so-called "analogue" media to "digital" media is accelerating, and the latter is now expected to surpass … Read the whole story
by Steve McClellan
The alliance is designed to help Mediabrands' clients (some of which are Innovid clients) reach audiences at scale with content across multiple devices with … Read the whole story
COMMENTARY
by Jeff Sporn
As promising as addressable advertising seems to be in enabling advertisers to reach specific kinds of consumers, it's still subject to the garbage-in/garbage out … Read the whole story