RTBlog
Some marketers have brought programmatic services in-house, but that doesn't mean they still don't need media agency expertise, leading to a hybrid model. In addition, 2017 will bring a genuine … Read the whole story
While the use of ad blockers has been reaching a critical mass for years, no supplier has become more associated with the phenomenon on … Read the whole story
What's the relationship between artificial intelligence (AI) and programmatic media? For one thing, AI can analyze the complexity of programmatic media buying in a … Read the whole story
- COMMENTARY
A gap between data analysts crunching the numbers and decision-makers in the field means that companies will need to hire employees to fill a … Read the whole story
- COMMENTARY
International fraud is a huge problem and is threatening to seriously harm this industry. Read the whole story
Which is why those of us who never have a day off are left serving up space filler news items like "Five Advertising Execs … Read the whole story
Big Data, security, VR/AR, and FinTech will be the sectors with the highest growth potential in 2017, according to findings from a survey gauging … Read the whole story
U.S. advertisers invested $17.6 billion in digital advertising during the third quarter of 2016, according to the latest IAB Internet Advertising Revenue Report released … Read the whole story
