FollowAnalytics, a mobile marketing platform that aims to help marketers increase interaction through their mobile apps, launched a tool to help them personalize and … Read the whole story

Cloverleaf, a retail technology company, announced on Thursday the release of shelfPoint, a dynamic shelf solution for brick-and-mortar locations, which uses artificial intelligence to … Read the whole story

DoubleVerify, a provider of technology that authenticates the quality of digital media and seeks to optimize ad performance, announced the integration of its third-party … Read the whole story

Multichannel campaigns can become complex and challenging, but research released Friday by the Interactive Advertising Bureau shows that consumers viewing a constant message across … Read the whole story

Remember the Russian group running U.S. and Netherlands data centers that generated between $3 million to $5 million per day? Advertisers need to become … Read the whole story

As technology becomes more human, it's going to go off course occasionally just like real people. It's crucial for us to be truthful and … Read the whole story