• by Tobi Elkin  @tobielkin, January 12, 2017

DoubleVerify, a provider of technology that authenticates the quality of digital media and seeks to optimize ad performance, on Thursday announced the integration of its third-party media authentication services with YouTube.

The integration will allow brand advertisers to measure the quality of their video ads on YouTube with DoubleVerify viewability and digital fraud management services. DoubleVerify’s DV Authentic Impression suite offers YouTube advertisers third-party metrics on the quality of their video media buys across mobile, desktop, and over-the-top (OTT) platforms. 

The deal extends across YouTube properties, including YouTube Reserve and YouTube Auction inventory.