RTBlog
by Tobi Elkin, Staff Writer
Incorrect assumptions were made about the electorate based on 2012 polling data. So when it comes to data-heavy programmatic media and predictive analytics, what kind of skewed assumptions are being … Read the whole story
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by Tobi Elkin
Innotech Capitals, an international private equity group, said it has acquired Ad-Juster, an ad tech firm that automates the aggregation of third-party ad server … Read the whole story
COMMENTARY
by Tobi Elkin, Staff Writer
Entertainment powerhouse 'Variety' is turning up the volume on branded content. CMO Dea Lawrence says some of that content can go through programmatic pipes, … Read the whole story
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by Tobi Elkin
YuMe has announced the launch of an immersive mobile vertical video ad format for advertisers that enables video ads to fit more naturally within … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
With Audience Science job cuts this week and Telemetry shutting last, there is a major correction being delivered right now to the ad tech … Read the whole story
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by Tobi Elkin
Mobile attribution and marketing data analytics firm AppsFlyer announced that it has raised an additional $56 million in Series C financing, bringing its total … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
More smart things are moving into stores. Among many other connected or smart devices at the National Retail Federation Big Show in New York … Read the whole story
by Tobi Elkin
More than half of U.S. adults live in households with cell phones, but no landline phones, according to new research from the GfK MRI … Read the whole story
by Karlene Lukovitz
While digital media startups are hardly rare, it's probably safe to say that few executives have co-founded, incubated and been instrumental in driving the … Read the whole story
by Wayne Friedman
The Fox Sports Go digital platform will offer "Super Bowl LI," live as a non-authenticated stream with local advertising, partnering with more than 170 … Read the whole story
by Laurie Sullivan
This is the company's third time participating in the Super Bowl ad lineup, but the first time it will roll out the campaign live … Read the whole story