Around the Net
Changing Face Of Email Means Automation Is Mandatory
- Fourth Source, Wednesday, January 18, 2017 9:51 AM
Email marketing today is a very different beast from ten or even five years ago. In the past, marketers had a ‘pot luck’ approach that would involve simply sending general email to their entire list and hoping for the best. Today’s subscribers are different, and they expect content to be tailored to them and to not receive the same thing twice.
