RTBlog
Incorrect assumptions were made about the electorate based on 2012 polling data. So when it comes to data-heavy programmatic media and predictive analytics, what kind of skewed assumptions are being … Read the whole story
Innotech Capitals, an international private equity group, said it has acquired Ad-Juster, an ad tech firm that automates the aggregation of third-party ad server … Read the whole story
COMMENTARYEntertainment powerhouse 'Variety' is turning up the volume on branded content. CMO Dea Lawrence says some of that content can go through programmatic pipes, … Read the whole story
YuMe has announced the launch of an immersive mobile vertical video ad format for advertisers that enables video ads to fit more naturally within … Read the whole story
- COMMENTARY
With Audience Science job cuts this week and Telemetry shutting last, there is a major correction being delivered right now to the ad tech … Read the whole story
Mobile attribution and marketing data analytics firm AppsFlyer announced that it has raised an additional $56 million in Series C financing, bringing its total … Read the whole story
COMMENTARYMore smart things are moving into stores. Among many other connected or smart devices at the National Retail Federation Big Show in New York … Read the whole story
More than half of U.S. adults live in households with cell phones, but no landline phones, according to new research from the GfK MRI … Read the whole story
While digital media startups are hardly rare, it's probably safe to say that few executives have co-founded, incubated and been instrumental in driving the … Read the whole story
The Fox Sports Go digital platform will offer "Super Bowl LI," live as a non-authenticated stream with local advertising, partnering with more than 170 … Read the whole story
This is the company's third time participating in the Super Bowl ad lineup, but the first time it will roll out the campaign live … Read the whole story
