RTBlog
Agency holding companies and agencies, in general, have been busy realigning and positioning themselves to offer new data products to meet clients' needs. In this era of "data rules everything," … Read the whole story
Digital identity firm Drawbridge announced the addition of programmatic TV capabilities to its cross-device platform. Read the whole story
Oracle Data Cloud, a global data service (DaaS) platform, and Mobilewalla, a provider of mobile audience technology, announced the launch of a mobile audience … Read the whole story
A survey of media planners by the Digital Place Based Advertising Association identified digital place-based and digital out-of-home media as key growth opportunities in … Read the whole story
- COMMENTARY
Kudos to Marc Pritchard, P&G's global brand building officer, for putting the digital-advertising industry on notice regarding what he calls the "crap trap." Beginning … Read the whole story
- COMMENTARY
To support the idea of privacy as a fundamental human right, the European Commission has drafted two regulations related to data use and privacy … Read the whole story
- COMMENTARY
Traditional media needs to keep the positive news coming -- not just with praise about premium TV content that everyone wants -- but with … Read the whole story
- COMMENTARY
The Snapchat S-1, the only illustrated S-1 we have yet seen, reminds us of the bizarrely illustrated 1989 Time Warner annual report with the … Read the whole story
