RTBlog
With Facebook and Google agreeing to undergo audits in order to get accredited by the Media Rating Council (MRC), it's clear that third-party audience measurement of digital media has shifted … Read the whole story
Commerce Signals, a platform that aggregates transaction data, has partnered with LiveRamp to give additional weight to its in-store attribution metrics. Using LiveRamp's IdentityLink … Read the whole story
Audience data platform Eyeota has partnered with Kantar Media to offer clients data gathered by the media intelligence company's MARS Consumer Health Study, which … Read the whole story
A new ad exchange called the NYIAX (New York Interactive Advertising Exchange) aims to change ad inventory into standardized securities. The NYIAX will run … Read the whole story
Tickr, a real-time performance management platform said it would acquire Market.Space, a company that provides visualizations of competitive data in real time, across a … Read the whole story
- COMMENTARY
Many brands are intrigued by the promise of dynamic creative optimization (DCO), since they can run singular campaigns that serve several permutations of an … Read the whole story
- COMMENTARY
Targeting one particular TV viewer can be challenging -- if not cost-prohibitive. But focusing on a powerful public official who has a vested interest … Read the whole story
