Tickr, a real-time performance management platform, on Monday said it would acquire Market.Space, a company that provides visualizations of competitive data in real time, across a variety of online
sources, including news, blogs, social media, videos, and apps.
The financial terms of the deal were not disclosed.
Tickr is used by marketers to track their brands’ performance and
presence across the Web and offers real-time market and financial data from thousands of sources.
The acquisition aims to streamline data for marketers and publishers. “Post-processing
provided in the Tickr/Marketspace integration means that more relevant content will find its way, via Tickr, to larger and better-targeted audiences to offer higher levels of engagement and
reach,” Tickr CEO Tyler Peppel, told Real-Time Daily via email.
“This will enable Tickr to do for news media and social content what Netflix is doing for video content:
provide a simple, unified interface to a very wide range of sources.”
“We designed Market.Space to solve many of the same problems that Tickr addresses,” stated Jason
Beatty, CTO and co-founder, Market.Space, who will serve as VP engineering at Tickr.
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