RTBlog
Going beyond the last-click model is key to improving digital ad measurement and to understanding attribution. As a metric, what does return on ad spend mean to marketers? Read the whole story
A study by Blue Venn finds that 64% of marketers in the U.K. and U.S. find their role is to collect rather than analyze … Read the whole story
A new multi-screen viewability study reveals that overall attention to pre-roll ads is highest among connected TV watchers. Eye-tracking showed that 89% of a … Read the whole story
AT&T's AdWorks unit unveiled a sleek new media lab packed with interactive technology demos, including connected TV, smart home appliances, and a virtual reality … Read the whole story
In a bid to become the industry's standard for measuring the viewability of online display, video and mobile ad inventory, comScore is offering its … Read the whole story
IPG Mediabands' mobile marketing agency Ansible announced a global partnership with Celtra, a creative management platform, that will offer clients access to Celtra's suite … Read the whole story
The goal of the experiment is to offer users "additional perspectives and information, including articles by third-party fact-checkers," Sara Su, a product manager at … Read the whole story
AdRoll and Marketo unveiled a product integration Monday that boosts the account-based marketing (ABM) initiatives of their joint customer base. Read the whole story
