RTBlog
by Tobi Elkin, Staff Writer
Are ad-tech stakeholders heeding marketers' calls for the industry to clean up the supply chain? To work on transparency? To get real on disclosure of fees and more? If they … Read the whole story
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by Tobi Elkin
With issues around transparency reaching a fever pitch in the programmatic media-buying ecosystem, the Association of National Advertisers on Thursday issued findings from a … Read the whole story
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by Tobi Elkin
The ad-tech ecosystem and programmatic media are at a crossroads -- and the demand for transparency is table stakes. Marketers are fed up with … Read the whole story
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by Tobi Elkin
As advertisers clamor for more transparency from their ad-tech and media partners, including transparency on how digital media is measured, Facebook's metrics snafus continue … Read the whole story
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by Philip Rosenstein
The IAB Tech Lab announced a new offering aimed at eliminating the "black market" for digital ad inventory on Wednesday. Known as ads.txt, the … Read the whole story
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by Tobi Elkin
Digital performance marketing firm Global Digital Marketing Group (GDM Group) launched a video ad tool that it said addresses brand safety. The offering, dubbed … Read the whole story
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by Philip Rosenstein
Sling TV, the DISH Network's over-the-top (OTT) television service, announced on Tuesday a partnership with SpotX. Advertisers can now access Sling TV inventory through … Read the whole story
by Laurie Sullivan
The new AdMob was built based on what Google calls Material Design, a new suite of tools and open-source projects intended to make product … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Ad company Turn was met with a skeptical reception today in court, where the company argued that wireless users don't have the right to … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Facebook's efforts to flag users that the "news" they are about to look at is possibly BS propels many users to rush to see … Read the whole story