• by Philip Rosenstein , May 17, 2017

Sling TV, the DISH Network’s over-the-top (OTT) television service, is partnering with SpotX, allowing brands to access Sling TV inventory through SpotX’s programmatic video advertising platform, and bid in real time on new addressable audience segments.

“As we add more ad targeting opportunities on Sling TV, we’re creating turn-key, off-the-shelf segments for brands seeking the most popular audiences at a given time,” stated Adam Lowy, director of advanced TV and digital sales with DISH Media Sales and Sling TV.

DISH Media Sales is able to connect first-party data from Sling TV subscribers with events and verticals to identify the top addressable audience segments.

“For instance, we’re creating a ‘Vacationer’ segment coveted by brands as we move into summer,” Lowy stated. “We’ve anonymously matched Sling TV subscribers to the target criteria so ads can be dynamically inserted on Sling TV on the big screen in the living room or on a mobile device as they plan their weekend getaway or head to the beach.”

Other segments include “Auto Intenders” and “Back to School.”

A number of demand-side platforms now have access to Sling TV’s impressions through the SpotX video ad-serving platform, including Adobe, AOL, AppNexus, BrightRoll, DataXu, Google DBM, MediaMath, The Trade Desk, Turn, VideoAmp and Videology.