Are ad-tech stakeholders heeding marketers' calls for the industry to clean up the supply chain? To work on transparency? To get real on disclosure of fees and more? If they … Read the whole story
With issues around transparency reaching a fever pitch in the programmatic media-buying ecosystem, the Association of National Advertisers on Thursday issued findings from a … Read the whole story
The ad-tech ecosystem and programmatic media are at a crossroads -- and the demand for transparency is table stakes. Marketers are fed up with … Read the whole story
As advertisers clamor for more transparency from their ad-tech and media partners, including transparency on how digital media is measured, Facebook's metrics snafus continue … Read the whole story
The IAB Tech Lab announced a new offering aimed at eliminating the "black market" for digital ad inventory on Wednesday. Known as ads.txt, the … Read the whole story
Digital performance marketing firm Global Digital Marketing Group (GDM Group) launched a video ad tool that it said addresses brand safety. The offering, dubbed … Read the whole story
Sling TV, the DISH Network's over-the-top (OTT) television service, announced on Tuesday a partnership with SpotX. Advertisers can now access Sling TV inventory through … Read the whole story
The new AdMob was built based on what Google calls Material Design, a new suite of tools and open-source projects intended to make product … Read the whole story
Ad company Turn was met with a skeptical reception today in court, where the company argued that wireless users don't have the right to … Read the whole story
Facebook's efforts to flag users that the "news" they are about to look at is possibly BS propels many users to rush to see … Read the whole story