A new storefront aims to blend luxury storytelling with frictionless ecommerce. But will shoppers follow?

After nearly 140 years of plies and pop culture cameos, the iconic dance brand is getting a new owner -- and a shot at the mainstream spotlight.

With a $1.3 billion acquisition and a splashy EA Sports partnership, Lowe's is testing new ways to reach both professionals and future DIYers.

Retailer's new campaign uses digital clones of human models. Is this innovation, cost-cutting -- or the future of fashion branding?

As CPMs surge and digital attention fragments, Saatva's CMO Joe McCambley bets big on YouTube -- and learns what that channel can't do.