Google announced at the end of May that it would transition Google Product Search into Google Shopping, dropping the free service that requires merchants to pay for product listing ads … Read the whole story
The bar has been raised for Shopper Marketers. It's time to let creativity inspire action through a rich connection that celebrates the shopper beyond … Read the whole story
Social channels provide marketers a wonderful virtual duck blind where they can actually see the reactions to their campaigns and use not just feedback, … Read the whole story
Advances in technology, particularly mobile, provide companies with expanding platforms to reach their target customers. Smartphones, tablets and desktop computers can extend audience reach, … Read the whole story
Not that long ago, the presumed foundation of any successful advertising campaign was based on the principles of reach and frequency – namely, get … Read the whole story
A large majority of smartphone owners use their devices to consume digital content, including media and information, according to a new survey for the … Read the whole story
Despite the rise of social, email remains a strong channel for brands to engage consumers. More than 55% of brands had statistically significant increases … Read the whole story