Search Marketing Daily
Tuesday, September 4, 2012
  • Shopper Marketing's True Potential

    The bar has been raised for Shopper Marketers. It's time to let creativity inspire action through a rich connection that celebrates the shopper beyond ... Read the whole story

  • Swimming The Social Channel For Better Email

    Social channels provide marketers a wonderful virtual duck blind where they can actually see the reactions to their campaigns and use not just feedback, ... Read the whole story

  • The New CRM: Content Relationship Marketing

    Advances in technology, particularly mobile, provide companies with expanding platforms to reach their target customers. Smartphones, tablets and desktop computers can extend audience reach, ... Read the whole story

  • The Future is Targeting

    Not that long ago, the presumed foundation of any successful advertising campaign was based on the principles of reach and frequency – namely, get ... Read the whole story

  • Smartphone Users Responsive To Ads

    A large majority of smartphone owners use their devices to consume digital content, including media and information, according to a new survey for the ... Read the whole story

  • Email Remains Strong Brand Marketing Tool

    Despite the rise of social, email remains a strong channel for brands to engage consumers. More than 55% of brands had statistically significant increases ... Read the whole story