Search & Performance Marketing Daily
Friday, September 28, 2012
  • Microsoft Bing Inks Klout

    Microsoft made a "strategic investment" in Klout as part of a multiyear agreement in which its search engine Bing becomes one of the social … Read the whole story

  • Brand Frustration: Many Local Businesses Don't Utilize Co-op Dollars

    National brands have either begun to reimburse 100% of co-op dollars for digital ads or make more "free money" available for the taking -- … Read the whole story

  • Global Ad Spend Up 2.4%, Biggest Growth In Mideast, Africa

    Global advertising spend picked up still sluggish single-digit growth in the second quarter, with Europe remaining the only region to go lower. Worldwide advertising … Read the whole story

  • The True Value Of TrueView

    As a video ad industry executive, I am often asked to provide perspective on two topics: new innovative video ad products, and what Google … Read the whole story

  • Facebook, Datalogix Partnership Raises Privacy Concerns

    Facebook is partnering with a data company called Datalogix, and it raises new concerns with privacy advocates who worry about marrying online profiles with … Read the whole story