SearchBlog
Accessing multiple devices signals a change in consumer behavior -- not just in the United States, but worldwide. In Japan, Yahoo offers a service dubbed Unified Campaigns that supports the … Read the whole story
Twitter began testing a lead generation tool Wednesday in its tweet stream that resembles a cross between a daily deal alert and call-to-action ad … Read the whole story
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Marketers know the importance of local search optimization, but not all know how to make sure their business serves up in the top results … Read the whole story
Google introduced a tool Wednesday that lets brand marketers and agencies pull up-to-date industry benchmarks to help plan and measure the success of display … Read the whole story
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Beyond delivering the coolest accessory since 1983's "Frogger" video game watch, the wearability trend will usher in a new era in the way we … Read the whole story
Given consumers' mobile in-store shopping trends, some consider the showrooming hoopla overblown. The research process still begins at home on search engines and comparison … Read the whole story
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With the right Pinterest analytics platform, companies can create an online presence that showcases the latest products and services and drives sales conversions -- … Read the whole story
Internet-connected devices are exploding in the United States. There are 31.8 million Internet-accessible tablets, according to The NPD group, and IDC estimates with global … Read the whole story
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Content is often overlooked when organizations build a business case for marketing automation, according to Brad Miller. He describes three strategies that he believes … Read the whole story
Swirl entered the mobile shopping fray last year with an iPhone app allowing users to learn about fashion deals near them. Now it is … Read the whole story
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Through a firsthand example, Tim Resnik guides us through how to use the Google referral string to interpret where in Universal Search the site's … Read the whole story
Tablets are used mainly in lean-back mode at home, for two-screen viewing, consuming media and as e-commerce tools. Smartphones, by contrast, are used both … Read the whole story
COMMENTARYThe window to reach mobile shoppers may be short with some factors out of retailers' control. A study from IBM's Digital Analytics Benchmark last … Read the whole story
The majority of consumers used a mobile device to book travel in the last 90 days, per a new study. What's more, 44% said … Read the whole story
The Federal Trade Commission's 2012 privacy recommendations could unintentionally disadvantage smaller online ad companies, Commissioner Maureen Ohlhausen suggested on Tuesday. "A policy that limits … Read the whole story
