SearchBlog
by Laurie Sullivan, Staff Writer
Accessing multiple devices signals a change in consumer behavior -- not just in the United States, but worldwide. In Japan, Yahoo offers a service dubbed Unified Campaigns that supports the … Read the whole story
by Laurie Sullivan
Twitter began testing a lead generation tool Wednesday in its tweet stream that resembles a cross between a daily deal alert and call-to-action ad … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers know the importance of local search optimization, but not all know how to make sure their business serves up in the top results … Read the whole story
by Laurie Sullivan
Google introduced a tool Wednesday that lets brand marketers and agencies pull up-to-date industry benchmarks to help plan and measure the success of display … Read the whole story
COMMENTARY
by Hunter Thurman
Beyond delivering the coolest accessory since 1983's "Frogger" video game watch, the wearability trend will usher in a new era in the way we … Read the whole story
by Laurie Sullivan
Given consumers' mobile in-store shopping trends, some consider the showrooming hoopla overblown. The research process still begins at home on search engines and comparison … Read the whole story
COMMENTARY
by Sharad Verma
With the right Pinterest analytics platform, companies can create an online presence that showcases the latest products and services and drives sales conversions -- … Read the whole story
by Laurie Sullivan
Internet-connected devices are exploding in the United States. There are 31.8 million Internet-accessible tablets, according to The NPD group, and IDC estimates with global … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Content is often overlooked when organizations build a business case for marketing automation, according to Brad Miller. He describes three strategies that he believes … Read the whole story
by Mark Walsh
Swirl entered the mobile shopping fray last year with an iPhone app allowing users to learn about fashion deals near them. Now it is … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Through a firsthand example, Tim Resnik guides us through how to use the Google referral string to interpret where in Universal Search the site's … Read the whole story
by Mark Walsh
Tablets are used mainly in lean-back mode at home, for two-screen viewing, consuming media and as e-commerce tools. Smartphones, by contrast, are used both … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The window to reach mobile shoppers may be short with some factors out of retailers' control. A study from IBM's Digital Analytics Benchmark last … Read the whole story
by Mark Walsh
The majority of consumers used a mobile device to book travel in the last 90 days, per a new study. What's more, 44% said … Read the whole story
by Wendy Davis
The Federal Trade Commission's 2012 privacy recommendations could unintentionally disadvantage smaller online ad companies, Commissioner Maureen Ohlhausen suggested on Tuesday. "A policy that limits … Read the whole story