SearchBlog
by Laurie Sullivan, Staff Writer
A friend bought a Groupon from Sunrise Balloons and we booked the reservation to take the flight last weekend during the Temecula Balloon and Wine Festival. I went to unplug, … Read the whole story
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by Laurie Sullivan
Google's spam expert Matt Cutts took to YouTube warning brand marketers and agencies they must make it clear to consumers that the native ad … Read the whole story
COMMENTARY
by Roger Barnette
Search marketers remain a busy bunch of people. Whether it's dealing with Enhanced Campaigns, new APIs, PLAs, new opportunities to reach users or just … Read the whole story
by Wendy Davis
Rayid Ghani, chief scientist of the Obama for America 2012 campaign, was among nearly two dozen political advisers, ad industry representatives, and journalists who … Read the whole story
COMMENTARY
by David Karel
With the awareness-building and nurturing work you have done higher up in the funnel, you should have a healthy, growing pool of target prospects … Read the whole story
by Gavin O'Malley
Driven by consumers' continued embrace of all things digital, domestic digital ad revenue hit $9.6 billion in the first quarter of the year. The … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
In its first mobile-only deal, Mondelez has made a strategic agreement with Google for everything from mobile search to banners to Web sites to … Read the whole story
by Mark Walsh
Not long after Yahoo's $1.1 billion acquisition of Tumblr, reports began emerging about a backlash from users of the blogging service who were less … Read the whole story
by Gavin O'Malley
Hearst Magazines named Klas Uden as its new vice president of digital and acquisition marketing. At Hearst, Uden's role spans marketing and acquisition for … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
For mobile commerce, the tablet is getting bigger even as it becomes physically smaller. The wireless device seems to be edging front and center … Read the whole story
COMMENTARY
by Joe Gillespie
Mobile is no longer an add-on to the campaign. It can be part of how brands craft multichannel efforts, build stories across screens, and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
In a three-part series, Matt Freestone describes the new classifications rule builder in Adobe Analytics. The third part, which links to part 1 and … Read the whole story