SearchBlog
A friend bought a Groupon from Sunrise Balloons and we booked the reservation to take the flight last weekend during the Temecula Balloon and Wine Festival. I went to unplug, … Read the whole story
Google's spam expert Matt Cutts took to YouTube warning brand marketers and agencies they must make it clear to consumers that the native ad … Read the whole story
- COMMENTARY
Search marketers remain a busy bunch of people. Whether it's dealing with Enhanced Campaigns, new APIs, PLAs, new opportunities to reach users or just … Read the whole story
Rayid Ghani, chief scientist of the Obama for America 2012 campaign, was among nearly two dozen political advisers, ad industry representatives, and journalists who … Read the whole story
- COMMENTARY
With the awareness-building and nurturing work you have done higher up in the funnel, you should have a healthy, growing pool of target prospects … Read the whole story
Driven by consumers' continued embrace of all things digital, domestic digital ad revenue hit $9.6 billion in the first quarter of the year. The … Read the whole story
COMMENTARYIn its first mobile-only deal, Mondelez has made a strategic agreement with Google for everything from mobile search to banners to Web sites to … Read the whole story
Not long after Yahoo's $1.1 billion acquisition of Tumblr, reports began emerging about a backlash from users of the blogging service who were less … Read the whole story
Hearst Magazines named Klas Uden as its new vice president of digital and acquisition marketing. At Hearst, Uden's role spans marketing and acquisition for … Read the whole story
COMMENTARYFor mobile commerce, the tablet is getting bigger even as it becomes physically smaller. The wireless device seems to be edging front and center … Read the whole story
- COMMENTARY
Mobile is no longer an add-on to the campaign. It can be part of how brands craft multichannel efforts, build stories across screens, and … Read the whole story
- COMMENTARY
In a three-part series, Matt Freestone describes the new classifications rule builder in Adobe Analytics. The third part, which links to part 1 and … Read the whole story
