by Laurie Sullivan
Marketers are finding they need to shift strategies and testing methods as search ad campaigns make the most significant online migration in history, from … Read the whole story
COMMENTARY
by Judi Cutrone
Sooner or later, all roads will lead to content. For brands and brand managers, the call has been sounded: start evolving now if you … Read the whole story
by Laurie Sullivan
BlackBerry kept its promise to deliver a qwerty keyboard and a touchscreen in a hybrid smartphone this week. Will it give brands a reason … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Christina Hall gives us the lowdown on comparison shopping engines and why search marketers should care. Sites like Amazon, Google Shopping, Bing Shopping and … Read the whole story
by Mark Walsh
With its confusing array of ad options, similar formats and generically named ad products, Facebook has never been known as an easy place to … Read the whole story
by Mark Walsh
Mobile startup bMobilized has stepped up its mission to optimize the mobile sites of small and medium-sized businesses through a new marketing initiative. The … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Photos and questions get more "likes" on Facebook, according to a KISSmetrics infographic. In fact, photos get 53% more, 104 more comments, and 84% … Read the whole story
by Wayne Friedman
Worldwide media and entertainment revenues will continue to grow at a rapid pace, mostly thanks to digital media -- smartphones, tablets and new media … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
With Google's Enhanced Campaign migration deadline looming, there is no better time for some spring campaign cleaning. Kevin Lee serves up some spring cleaning … Read the whole story
by Joe Mandese
If the last several years have been the "year of mobile," 2013 is proving to be the year the ad industry is finally figuring … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Google's Matt Cutts is warning advertisers not to try passing off "native ads" -- or advertorials -- as legit content. Apparently, the line between … Read the whole story
by Wayne Friedman
TiVo has received another large settlement payment concerning patent infringement -- this time from Google and Cisco Systems. As part of the settlement, TiVo … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The arguments connecting media violence or suggestive sexual content to real-life actions never seem to end. First, violence: A group from the National Academy … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Gaining profitability through AdWords campaigns requires skill and knowledge, so Phil Frost takes us through the process for Google AdWords, beginning with a checklist … Read the whole story