An interesting conversation with SocialCode CEO and founder Laura O'Shaughnessy led us to speculate on a real-time ad-targeting model for Facebook based on hashtags. Read the whole story
Coupons.com, known for its discounts and relationships with consumer products goods companies, will release a free voice-activated app Thursday for Google Glass. It puts … Read the whole story
Yahoo on Thursday unveiled an updated Yahoo News page as part of the broader ongoing effort to revitalize the Web portal under CEO Marissa … Read the whole story
As summer months spark a heightened consumer interest in travel, marketers respond by stepping up market-related strategies in search engine and programmatic display media. … Read the whole story
Facebook Exchange (FBX) retargeting ads that appear within the News Feed had a 49 times higher click-through rate than such ads on the right-hand … Read the whole story
Mobile ad network Millennial Media has formed a partnership with Mullen's Mediahub unit that will give the agency early access to new ad technologies … Read the whole story
Advocacy group Center for Digital Democracy is gearing up to start monitoring Web companies and services to determine whether they are complying with the … Read the whole story
For search marketers in the modern media age, relevant content is the new currency. We are in the sunset of the age of paid … Read the whole story
Microsoft and Oracle announced a partnership Monday allowing some of Oracle's software to work more closely with Microsoft's. The deal aims to help clients … Read the whole story
Peter Meyers takes a look at Google's 25 algorithm changes. He tells us that reports coming in of major ranking shakeups in some verticals prompted … Read the whole story
Awareness levels of existing and prospective customers vary. It's difficult to create copy that appeals to everyone, but the trick is to find universal … Read the whole story