SearchBlog
Search terms should reflect what consumers want and how they think about a brand. Social channels help the brand gauge how sentiment changes with each search. Read the whole story
Groupon opened its affiliate marketing program globally Monday, launching the Groupon Partner Network and reporting infrastructure to manage all the company's efforts related to … Read the whole story
- COMMENTARY
Andrew Beckman gives us a rundown of what clients have experienced with Google Enhanced Campaigns, and provides a list of overlooked tasks since the … Read the whole story
Scanbuy has entered into a long-term exclusive license agreement with Microsoft for its tag technology, allowing Microsoft Tag clients to migrate from one platform … Read the whole story
- COMMENTARY
As the ecosystem continues to transition to a viewable display advertising currency and dives deeply into the nuances of digital video viewability, the prodigious … Read the whole story
Publishers Clearing House on Monday launches a marketing and affiliate program that will enable the company to support performance-based services, Jason Zeller, senior manager … Read the whole story
- COMMENTARY
The first time I bumped into mobile startup Scanbuy was at a MediaPost conference in New York several years ago. After a demo, I … Read the whole story
LinkedIn has not really competed with Facebook and Tumblr for the youth crowd. But it's taking a step toward attracting more young users with … Read the whole story
- COMMENTARY
I always think that someday the public will get so up-to-here with the Internet, that there will be some widespread revolt against its excesses, … Read the whole story
Twenty-eight million people are estimated to use Twitter on their mobile phones monthly -- up 22% from last year, but well below growth in … Read the whole story
- COMMENTARY
Some might think Matt Wallaert is a software engineer, but he's actually a social scientist with Bing at Microsoft. Wallaert believes that analysis of … Read the whole story
Not content with its current video output, NBC News Digital Group has assembled an in-house production team to create streaming media specifically for social, … Read the whole story
