SearchBlog
by Laurie Sullivan, Staff Writer
If Google inks a deal with the NFL to broadcast football games on YouTube it will become the most profound video deal in history. Here's why. Read the whole story
by Laurie Sullivan
Cisco Systems has developed a rapid routing and tagging system as part of its social monitoring strategy that automatically opens a service ticket after … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
It may be the best book you'll ever read on marketing, but you won't find it in the marketing section of Amazon. They have … Read the whole story
by Laurie Sullivan
Marketers scrambling to understand mobile search campaigns once thought it easier to build and launch an app. Now, when it comes to investing budgets … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
eMarketer has revised its mobile ad spend projections upward for 2013 by nearly one billion dollars. By 2017 the research firm expects mobile ad … Read the whole story
by Laurie Sullivan
Digitas has been working with Taco Bell on the launch of the Fiery Doritos Locos Taco (DLT) to create a ripple effect across the … Read the whole story
COMMENTARY
by Alex Realmuto
Another "Back-to-School" season is upon us. Second only to holiday spending, this time of year presents a major sales opportunity for retailers. Unfortunately this … Read the whole story
by Gavin O'Malley
Nationwide, small businesses are struggling, and many are blaming bad marketing for their woes. Among some 400 surveyed small business owners, 21% cited a … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
As the brand marketer presentations at the Mobile Insider Summit all demonstrate, targeting "contexts" forces us into a richer understanding of who the customer … Read the whole story
by Tyler Loechner
Mobile advertising represented roughly 41% of Facebook's ad revenue during Q2 2013, and the social media giant appears to have its sights set even … Read the whole story
COMMENTARY
by Chris Sukornyk
Properly harnessed, site retargeting can be a fantastic marketing tool. Our problem today is that few brands and agencies seem to be getting the … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Tremor Video's David Sanderson, the senior director of creative, has devised five rules for effective interactive advertising, which include some pretty good basics he … Read the whole story
by Wendy Davis
Apple continues to misrepresent the extent to which iPhones' unique device identifiers are sent to third parties, according to a group of consumers who … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Tablets might be the ideal video viewing device for ads. That's the finding of a research report by IPG Media Lab and YuMelooking into … Read the whole story