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If Google inks a deal with the NFL to broadcast football games on YouTube it will become the most profound video deal in history. Here's why. Read the whole story
Cisco Systems has developed a rapid routing and tagging system as part of its social monitoring strategy that automatically opens a service ticket after … Read the whole story
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It may be the best book you'll ever read on marketing, but you won't find it in the marketing section of Amazon. They have … Read the whole story
Marketers scrambling to understand mobile search campaigns once thought it easier to build and launch an app. Now, when it comes to investing budgets … Read the whole story
COMMENTARYeMarketer has revised its mobile ad spend projections upward for 2013 by nearly one billion dollars. By 2017 the research firm expects mobile ad … Read the whole story
Digitas has been working with Taco Bell on the launch of the Fiery Doritos Locos Taco (DLT) to create a ripple effect across the … Read the whole story
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Another "Back-to-School" season is upon us. Second only to holiday spending, this time of year presents a major sales opportunity for retailers. Unfortunately this … Read the whole story
Nationwide, small businesses are struggling, and many are blaming bad marketing for their woes. Among some 400 surveyed small business owners, 21% cited a … Read the whole story
- COMMENTARY
As the brand marketer presentations at the Mobile Insider Summit all demonstrate, targeting "contexts" forces us into a richer understanding of who the customer … Read the whole story
Mobile advertising represented roughly 41% of Facebook's ad revenue during Q2 2013, and the social media giant appears to have its sights set even … Read the whole story
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Properly harnessed, site retargeting can be a fantastic marketing tool. Our problem today is that few brands and agencies seem to be getting the … Read the whole story
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Tremor Video's David Sanderson, the senior director of creative, has devised five rules for effective interactive advertising, which include some pretty good basics he … Read the whole story
Apple continues to misrepresent the extent to which iPhones' unique device identifiers are sent to third parties, according to a group of consumers who … Read the whole story
- COMMENTARY
Tablets might be the ideal video viewing device for ads. That's the finding of a research report by IPG Media Lab and YuMelooking into … Read the whole story
