SearchBlog
by Laurie Sullivan, Staff Writer
U.S. retail ecommerce holiday sales will rise 15% to $61.8 billion this year, projects eMarketer. Sales through mobile devices will account for 16%, up from the data firm's 15% previous … Read the whole story
by Laurie Sullivan
Bing has inked a deal with Irvine, Calif.-based Local, an online media company, to provide location-based product data in the company's search engine results. … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Most testing of marketing is disproportionately biased towards the positive. We test to find winners. But in the process, we often cut losers off … Read the whole story
by Gavin O'Malley
Social media marketers are facing increasingly stringent compliance and policy management requirements. Hoping to ease their burden, social media monitoring service HootSuite has enlisted … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Even the best platforms demonstrate limits when it comes to identifying and addressing one target audience on one device, let alone reaching the same … Read the whole story
by Karlene Lukovitz
In a partnership sure to drive maximum buzz for both parties, Google announced that it is naming its upcoming 4.4 version of the Android … Read the whole story
COMMENTARY
by Dan Sherr
Customer transactions and data available from most point of sale systems, e.g., frequent shopper programs, provide rich insight to the consumer's path to purchase. … Read the whole story
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by Mark Walsh
Research firm IDC has upped its forecast for the mobile phone market to 7.3% growth this year from 5.8% because of stronger-than-expected gains in … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
John Lee analyzes at how affiliate programs may affect paid-search marketing campaigns. He looks into the scenarios and circumstances that can alter affiliate relationship. … Read the whole story
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by Mark Walsh
Despite the success of high-profile campaigns from Old Spice and Dove, personal care brands overall are lagging other industry categories when it comes to … Read the whole story
COMMENTARY
by Michael Caccavale
In an age when Walmart has a budget to fight the petitions that inevitably pop up for the launch of a new store, Target … Read the whole story
by Wendy Davis
Almost nine in 10 Web users attempt to remain anonymous online by clearing their cookies and browser cookies, encrypting email or using proxy servers. … Read the whole story
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by Steve McClellan
The Chinese economy may be slowing a bit, but it is still expected to become the number two media market within a few years. Read the whole story