U.S. retail ecommerce holiday sales will rise 15% to $61.8 billion this year, projects eMarketer. Sales through mobile devices will account for 16%, up from the data firm's 15% previous … Read the whole story
Bing has inked a deal with Irvine, Calif.-based Local, an online media company, to provide location-based product data in the company's search engine results. … Read the whole story
Most testing of marketing is disproportionately biased towards the positive. We test to find winners. But in the process, we often cut losers off … Read the whole story
Social media marketers are facing increasingly stringent compliance and policy management requirements. Hoping to ease their burden, social media monitoring service HootSuite has enlisted … Read the whole story
Even the best platforms demonstrate limits when it comes to identifying and addressing one target audience on one device, let alone reaching the same … Read the whole story
In a partnership sure to drive maximum buzz for both parties, Google announced that it is naming its upcoming 4.4 version of the Android … Read the whole story
Customer transactions and data available from most point of sale systems, e.g., frequent shopper programs, provide rich insight to the consumer's path to purchase. … Read the whole story
Research firm IDC has upped its forecast for the mobile phone market to 7.3% growth this year from 5.8% because of stronger-than-expected gains in … Read the whole story
John Lee analyzes at how affiliate programs may affect paid-search marketing campaigns. He looks into the scenarios and circumstances that can alter affiliate relationship. … Read the whole story
Despite the success of high-profile campaigns from Old Spice and Dove, personal care brands overall are lagging other industry categories when it comes to … Read the whole story
In an age when Walmart has a budget to fight the petitions that inevitably pop up for the launch of a new store, Target … Read the whole story
Almost nine in 10 Web users attempt to remain anonymous online by clearing their cookies and browser cookies, encrypting email or using proxy servers. … Read the whole story
The Chinese economy may be slowing a bit, but it is still expected to become the number two media market within a few years. Read the whole story