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Yes, you heard correctly. I'm headed today to South by Southwest interactive in Austin. Apparently, Subway is headed there too. In fact, it's the Subway brand's first foray at SXSWi … Read the whole story
Omnicom Media Group's Resolution Media has partnered with Salesforce.com to offer social services through the ExactTarget Marketing Cloud. The service, dubbed Current@Resolution, supports data-driven … Read the whole story
COMMENTARYWell it's time for the annual SXSW interactive confab in Austin, Texas, so we'll be on the lookout here for any new innovations around … Read the whole story
Oracle stepped into paid social media marketing services with the introduction Friday of a social cloud application program interface and support from partners Kenshoo, … Read the whole story
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AdExchanger has posted an article taking a look at the "dark horses" in the "cross-device targeting race." The article lists Facebook, Apple, Google and … Read the whole story
Perfect Audience, a self-serve software provider and Facebook Exchange (FBX) partner, has announced a new product that allows retailers to sync their Google Merchant … Read the whole story
Overseas, Russia touts the highest click-through rate for ads served via real-time bidding (RTB) with 0.44%. Romania (0.42%) and the Czech Republic (0.40%) have … Read the whole story
COMMENTARYAdColony is expanding a beta test of in-feed autoplay video ads. The format strives to be "native" to the feed scrolling reflex now ingrained … Read the whole story
Building on its mobile-first philosophy, Facebook on Thursday said it is updating the way the News Feed looks on the desktop site to match … Read the whole story
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Human beings are a strange lot, especially when it comes to sex. What titillates one person makes someone else yawn. Another person has a … Read the whole story
Facebook's proposed $19 billion acquisition of messaging app WhatsApp will "violate WhatsApp users' understanding of their exposure to online advertising," two privacy groups said … Read the whole story
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Branded content has quickly become more vital to marketers, and now about 79% of them say they are shifting into this area. Many are … Read the whole story
DataXu, a demand-side platform (DSP), on Thursday announced it has added the ability for marketers to buy video ads via private exchanges. The video … Read the whole story
A privacy lawsuit against Google and Viacom should be allowed to proceed, lawyers representing a group of children say in new court papers. Read the whole story
