SearchBlog
by Laurie Sullivan, Staff Writer
Log in. Mobile apps drive branding, loyalty, retention, cross-channel and device measurement and sales. The traffic on the app generates data, improves measurement for retargeting content and
services, and qualifies … Read the whole story
by Laurie Sullivan
LoyalBlocks has created a self-service platform that enables small businesses to build their own loyalty programs and integrate beacons to direct message consumers in … Read the whole story
by Laurie Sullivan
A last-minute dinner party or event has you in a tizzy because you forgot the wine? The mobile app Drizly enables consumers to order … Read the whole story
by Mark Walsh
To make sure it remains an indispensable tool, Google released an updated version of the app for Android and iOS with a set of … Read the whole story
by Gavin O'Malley
Driven primarily by programmatic and network sales, AOL once again beat Wall Street's revenue expectations during the first quarter. The Web veteran said on … Read the whole story
-
by Tyler Loechner
Ad retargeting firm Criteo on Tuesday released its Q1 2014 financial results, and the company has reported strong year-over-year revenue growth. Criteo had $211.6 … Read the whole story
by Karlene Lukovitz
Of course, the brand's biggest marketing advantage is the ability to leverage Timberlake's own huge social network followings. They include more than 36 million … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
Saturday was the 140th running of the Kentucky Derby, and my first time at Churchill Downs. When I wasn't horsing around with my friends … Read the whole story
COMMENTARY
by Bob Shullman, Columnist
In our latest survey wave, we asked two questions that we believe provide useful insights for advertisers and their agencies to consider as they … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Duane Reade is following a modest but smart goal in its 2.0 app revision. Just make lives a little bit easier. We don't want … Read the whole story
COMMENTARY
by Mark Walsh
More than two-thirds of U.S. digital users now spread their attention across PCs, mobile phones and tablets -- at 70%, up from 63% a … Read the whole story