SearchBlog
by Laurie Sullivan, Staff Writer
Getting personal with consumers online requires brands to know their existing and potential customers. Unfortunately, not all brands do. Consumers continually adjust preferences as tastes change. If
marketers want to … Read the whole story
by Laurie Sullivan
Google's experimental version of its Chrome browser called Canary could have a serious flaw. The latest version of the new feature called Origin Chip … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Microsoft co-founder Bill Gates, who now acts as technical advisor, sees Bing technology as fundamental to Microsoft and doesn't think it makes sense to … Read the whole story
by Laurie Sullivan
New and expectant parents conduct more searches on mobile devices compared with older parents. In fact, new and expectant parents perform 2.7-times as many … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Real-time bidding (RTB) is all about "reaching the right consumer, with the right message, at the right time." There are a variety of ways … Read the whole story
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by Laurie Sullivan
Marin Software announced Wednesday that David Yovanno has joined as CEO. Chris Lien, founder and CEO since April 2006, will become executive chairman, remaining … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
There has never been a better time to explore solutions for cross-platform measurement. New technological advancements have been embraced by content consumers -- and … Read the whole story
by Luke Paul Mandese
The rapid expansion of supply, data and the ability to target audiences directly, as opposed to the programming they watch, is beginning to change … Read the whole story
COMMENTARY
by Michael Caccavale
Marketing is a race. Brands are pushing to be the first in your mind when you're hungry, thirsty, have a cold, are in need … Read the whole story
by Mark Walsh
In its first acquisition, local search and advertising company YP in January bought Sense Networks to bolster its mobile ad-targeting capability. Now YP is … Read the whole story
by Erik Sass
In the newest example of local broadcasters expanding their capabilities to offer local advertisers more digital marketing services, broadcast radio group Entercom Communications this … Read the whole story
by Wendy Davis
Measurement company comScore has tentatively agreed to resolve a class-action lawsuit brought by panel members who say they didn't realize the full extent of … Read the whole story
by Gavin O'Malley
Although nothing beats prime-time TV, a majority of U.S. consumers now favor original digital video over news, sports and daytime programming on television. That's … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Ok, we get it. Cell phones are so important to us now that many of us will backtrack up to 30 minutes to retrieve … Read the whole story