Getting personal with consumers online requires brands to know their existing and potential customers. Unfortunately, not all brands do. Consumers continually adjust preferences as tastes change. If marketers want to … Read the whole story
Google's experimental version of its Chrome browser called Canary could have a serious flaw. The latest version of the new feature called Origin Chip … Read the whole story
Microsoft co-founder Bill Gates, who now acts as technical advisor, sees Bing technology as fundamental to Microsoft and doesn't think it makes sense to … Read the whole story
New and expectant parents conduct more searches on mobile devices compared with older parents. In fact, new and expectant parents perform 2.7-times as many … Read the whole story
Real-time bidding (RTB) is all about "reaching the right consumer, with the right message, at the right time." There are a variety of ways … Read the whole story
Marin Software announced Wednesday that David Yovanno has joined as CEO. Chris Lien, founder and CEO since April 2006, will become executive chairman, remaining … Read the whole story
There has never been a better time to explore solutions for cross-platform measurement. New technological advancements have been embraced by content consumers -- and … Read the whole story
The rapid expansion of supply, data and the ability to target audiences directly, as opposed to the programming they watch, is beginning to change … Read the whole story
Marketing is a race. Brands are pushing to be the first in your mind when you're hungry, thirsty, have a cold, are in need … Read the whole story
In its first acquisition, local search and advertising company YP in January bought Sense Networks to bolster its mobile ad-targeting capability. Now YP is … Read the whole story
In the newest example of local broadcasters expanding their capabilities to offer local advertisers more digital marketing services, broadcast radio group Entercom Communications this … Read the whole story
Measurement company comScore has tentatively agreed to resolve a class-action lawsuit brought by panel members who say they didn't realize the full extent of … Read the whole story
Although nothing beats prime-time TV, a majority of U.S. consumers now favor original digital video over news, sports and daytime programming on television. That's … Read the whole story
Ok, we get it. Cell phones are so important to us now that many of us will backtrack up to 30 minutes to retrieve … Read the whole story