SearchBlog
by Laurie Sullivan, Staff Writer
Kenshoo has released a formula for investments in paid search and Facebook advertising that it believes will deliver the best campaign success rates. Paid-search performance and conversions rose by
19% … Read the whole story
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by Laurie Sullivan
The digital advertising industry continues to shift hiring practices to trying before buying through consulting and freelance work. Attrition continues to rise as digital … Read the whole story
COMMENTARY
by Jordan Cohen
The pace of change when it comes to consumer technology adoption almost never ceases to amaze. Just four short years ago, only 9% of … Read the whole story
COMMENTARY
by Joe Mandese
CANNES, FRANCE -- As far as opening questions go, "Ad Age" Associate Publisher and Editorial chief Abbey Klaassen asked a questionable one upon introducing … Read the whole story
COMMENTARY
by Michael Grimes
Always On. Think about these two words divorced from the context of social media. Sounds exhausting, right? To be "always on" as a person … Read the whole story
by Wendy Davis
Virginia's highest state court has agreed to decide whether a small-business owner is entitled to know the identities of people who criticized the company … Read the whole story
COMMENTARY
by Mark Walsh
As the world's most popular sport, soccer is a natural fit with mobile as a truly global communications technology. Wherever a soccer ball is … Read the whole story
COMMENTARY
by Joe Mandese
CANNES, FRANCE -- There are many good reasons to watch the Cannes Lions seminars on the closed circuit feed in the press room vs. … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
More than 20% of our video viewing now happens on a mobile device or tablet in this world, but a new Ooyala study notes, … Read the whole story
by Tyler Loechner
SpotXchange, a digital video ad marketplace, on Wednesday announced a partnership with DoubleVerify to help combat ad fraud and boost the overall quality of … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Two of the big guns in the world of AR (Augmented Reality) are now one. The Blippar purchase of Layar today is yet another … Read the whole story
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by Steve Smith
Layer, one of the oldest and original innovators in the AR space, has been acquired by Blippar, which uses AR technology to activate magazine … Read the whole story