SearchBlog
Hidden in Yahoo's earnings call, CEO Marissa Mayer told analysts that for the first time since 2010, the company's serving its own mobile search ads in the United States. It's … Read the whole story
Adobe released a Q2 2014 search report Wednesday ahead of Google's second-quarter earnings suggesting marketers they serve in the U.S. spent about 9% more … Read the whole story
- COMMENTARY
Apple and IBM have put rivalries aside since the early days of personal computers and announced a deal that will likely put some of … Read the whole story
Oracle has released an automated audience lookalike modeling feature in its marketing cloud offering with technology gained from the company's BlueKai acquisition. The initiative … Read the whole story
- COMMENTARY
The sums involved in partnering with and sponsoring the World Cup are huge but then so too is the audience. This was dubbed the … Read the whole story
The second quarter won't stand as a high point in Marissa Mayer's turnaround efforts at Yahoo. The company on Tuesday reported revenue, excluding traffic … Read the whole story
- COMMENTARY
As we explore how Affluents make media choices and purchase decisions, we are consistently struck by the importance of word-of-mouth and personal recommendations from … Read the whole story
The new venture will provide talent search services across all areas of the advertising industry, other communications businesses and for marketers. Ad veterans Charlotte … Read the whole story
- COMMENTARY
Commenters deluged the Federal Communications Commission with written opinions about broadband regulations, crashing the agency's Web site and forcing it to extend the comment … Read the whole story
- COMMENTARY
We're in the first inning of one-to-one marketing. At best, we are doing one-to-a-list of opt-ins. As marketers, we need to get this mobile … Read the whole story
