SearchBlog
Social commerce continues to evolve as a way to augment search engine marketing campaigns. While the data stands on its own, it also integrates well into SEM ad targeting and … Read the whole story
Google and LG have entered into a 10-year patent cross-licensing deal that could support new technology for connected devices for homes, cars, and manufacturing, … Read the whole story
On average, small and medium-size businesses dubbed as "Plus Spenders" invest nearly $79,000 annually in advertising and promotions, according to numbers released Wednesday in … Read the whole story
AppNexus has made real-time analytics even more "mobile" for its mobile publishing partners. At its own AppNexus New York Summit 2014 on Wednesday, the … Read the whole story
Burberry made its first appearance in the top 10, driven by the Festive Campaign and short film "From London with Love," starring Romeo Beckham. … Read the whole story
- COMMENTARY
Regarding the latest "technical glitch" affecting Nielsen's TV ratings, it would be useful and advantageous to have anticipated it before it happened. Next time, … Read the whole story
Kunal Muzumdar, one of the participants on an Ad:Tech NY panel on marketing using celebrities and influencers, articulated the idea that influence is relatability … Read the whole story
- COMMENTARY
According to a 2014 survey conducted by Outbrain, over 40% of marketers are investing in content-driven marketing. This ever-growing group of marketers is hip … Read the whole story
- COMMENTARY
In our previous column, we reported on the upcoming holiday shopping plans of affluent adults whom we and many of our clients define as … Read the whole story
- COMMENTARY
Wouldn't it be great if brand equity could be measured daily, like the Dow Jones Industrial Average, instead of on a quarterly, or bi-annual … Read the whole story
- COMMENTARY
In Steven Spielberg's 2002 film "Minority Report," a pre couch-jumping Tom Cruise plays a hero cop in a dystopian 2054 America. One of the … Read the whole story
COMMENTARYAccording to IBM, for the first time ever this year, mobile devices will account for more than half of all visits to e-commerce sites … Read the whole story
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Remember back in high school, when you got in trouble and they sent you to chat with your guidance counselor? One of the first … Read the whole story
