SearchBlog
by Laurie Sullivan, Staff Writer
Mobile app "Install Addicts" -- consumers who download more than 17 apps monthly -- have emerged as a dominant force in the market, according to research released Wednesday. Getting consumers … Read the whole story
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by Laurie Sullivan
comScore on Wednesday reported that U.S. consumers spent $42.5 billion from desktop computers during the first 44 days of the November-December 2014 holiday season … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
Google just released its "Year In Search" review that looks at the most popular keyword queries for 2014. As always, the top charts provide … Read the whole story
by Laurie Sullivan
Berg Insight estimates shipments of connected wearable devices will reach 19 million units in 2014, growing at a compounded annual growth rate of 54.7% … Read the whole story
by Joe Mandese
There are many reasons MediaPost could have picked The Media Kitchen as its agency of the year for 2014. As it has every year … Read the whole story
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by Joe Mandese
In a move suggesting that WPP wants to be an even bigger player in the global media and marketing research business, its Kantar unit … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Keeping traffic within the four walls of Facebook seems less of a snub to Bing than it does a way for the social giant … Read the whole story
by Sarah Mahoney
While marketers are appealing to Millennials' passion for digital, a new survey from NPD and CivicScience turns up some unexpected results: While only 21% … Read the whole story
by Tyler Loechner
Ditto Labs, an image recognition platform, on Tuesday announced an upgrade to its platform to allow advertisers to target consumers based on photos they … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The similarities between the programmatic ad marketplace and Wall Street have been detailed several times before, and the analogy arose again yesterday during AOL's … Read the whole story
by Erik Sass
ExxonMobile secured a spot in the top 10 after an 18% increase in digital engagement, driven by its Energy Quiz campaign, in which ExxonMobile … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
To drive sales, some aspects of mobile obviously work better than others. The question for retailers, of course, is which work best. As might … Read the whole story