SearchBlog
Mobile app "Install Addicts" -- consumers who download more than 17 apps monthly -- have emerged as a dominant force in the market, according to research released Wednesday. Getting consumers … Read the whole story
comScore on Wednesday reported that U.S. consumers spent $42.5 billion from desktop computers during the first 44 days of the November-December 2014 holiday season … Read the whole story
- COMMENTARY
Google just released its "Year In Search" review that looks at the most popular keyword queries for 2014. As always, the top charts provide … Read the whole story
Berg Insight estimates shipments of connected wearable devices will reach 19 million units in 2014, growing at a compounded annual growth rate of 54.7% … Read the whole story
There are many reasons MediaPost could have picked The Media Kitchen as its agency of the year for 2014. As it has every year … Read the whole story
In a move suggesting that WPP wants to be an even bigger player in the global media and marketing research business, its Kantar unit … Read the whole story
- COMMENTARY
Keeping traffic within the four walls of Facebook seems less of a snub to Bing than it does a way for the social giant … Read the whole story
While marketers are appealing to Millennials' passion for digital, a new survey from NPD and CivicScience turns up some unexpected results: While only 21% … Read the whole story
Ditto Labs, an image recognition platform, on Tuesday announced an upgrade to its platform to allow advertisers to target consumers based on photos they … Read the whole story
COMMENTARYThe similarities between the programmatic ad marketplace and Wall Street have been detailed several times before, and the analogy arose again yesterday during AOL's … Read the whole story
ExxonMobile secured a spot in the top 10 after an 18% increase in digital engagement, driven by its Energy Quiz campaign, in which ExxonMobile … Read the whole story
COMMENTARYTo drive sales, some aspects of mobile obviously work better than others. The question for retailers, of course, is which work best. As might … Read the whole story
