SearchBlog
by Laurie Sullivan, Staff Writer
Companies frequently work with bad data, although 95% feel compelled to turn the numbers into insights. It's not just data for paid-search campaigns, but email, display, social and video. The … Read the whole story
by Laurie Sullivan
Google reported Q4 2014 earnings Thursday. Its overall search business held its own in the quarter, all except clicks related to ads on non-Google … Read the whole story
COMMENTARY
by Paul DeJarnatt
Brands that don't make search a key tactic of their Super Bowl advertising strategy miss out on millions of impressions. Last year YouTube had … Read the whole story
by Laurie Sullivan
YouTube plans to make the Super Bowl halftime show the ultimate in entertainment and advertising by leveraging stars, personalities and more than 115 Super … Read the whole story
COMMENTARY
by Melissa Mackey
We humans will wear almost anything as jewelry, but we're much more conservative when it comes to our faces. We don't want to put … Read the whole story
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by Laurie Sullivan
Dentsu Aegis Network has promoted Rob Horler to the newly created post of U.S. CEO from CEO of Dentsu Northern Europe. The company said … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Smartphones and tablets contributed nearly half (42%) of all organic search activity that ended in a visit to a retail site in the fourth … Read the whole story
by Tyler Loechner
Nearly all (90%) of marketers believe individualized marketing is the future, moving "beyond segmentation to true one-to-one personalization in a real-time context," per a … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
When it comes to the Super Bowl, even if millions have seen ads leaked and teased ahead of time, many more millions can resist … Read the whole story
by Gavin O'Malley
Tumblr on Thursday announced support for long-form content and mobile messaging, among other changes. While pictures and video are driving social media trends at … Read the whole story
by Karl Greenberg
In a last-minute buy, Lexus ads featuring scale-model remote control cars will run in the third quarter of Super Bowl. The spot is also … Read the whole story