SearchBlog
by Laurie Sullivan, Staff Writer
Apple ran the advertisement "Make A Film With iPad" during the Oscars Sunday, highlighting fifteen students from the Los Angeles County High School for the Arts shooting, editing, coloring and … Read the whole story
by Laurie Sullivan
Google announced a deal Monday to acquire technology and intellectual property from mobile payments service Softcard that will integrate into its Wallet service. The … Read the whole story
COMMENTARY
by Rick Backus, Op-Ed Contributor
It's been two months since the Wall Street Journal reported that Google has been considering a "Buy Now" button on Google Shopping. The rumored … Read the whole story
by Laurie Sullivan
Qualia, which focuses on consumer intent targeting in real-time, will announce Monday a partnership with BlueCava that integrates more data to analyze changes in … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Almost half (40%) of mobile devices users around the world use them to compare prices while they're in stores, according to a new global … Read the whole story
by Laurie Sullivan
Apple said Monday it would spend about $1.92 billion (EUR1.7 billion) to build and operate two data centers in Europe, each completely powered by … Read the whole story
COMMENTARY
by Blake Crist, Eric Pakurar
We all know that Millennials are a crucial group being courted by CPG marketers. A Google search will yield countless articles on how Millennials … Read the whole story
by Wayne Friedman
Although TV advertising revenue remains weak, the U.S. advertising market recorded overall gains for January -- up 5%, largely thanks to still-surging digital ad … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The Diffusion Group's Joel Espelien says the explosion of content, on TV and online, might result in a weird disconnect: How soon before new … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
People love to predict things online, and in general, apparently for the joy of being publicly proven wrong. The Academy Awards are no exception, … Read the whole story
by Erik Sass
Another magazine publisher is bolstering its in-house native advertising creative capabilities, with "Billboard" and "The Hollywood Reporter" unveiling Adapt Studios, a branded content division … Read the whole story
by Gavin O'Malley
While "Birdman" won all the little gold men, on Sunday night, it wasn't the Oscars' only star. On social media, Coldwell Banker stole the … Read the whole story
by Erik Sass
The 2015 Oscars broadcast drove a 308% increase in ABC's digital engagement. As a result, ABC moved from 55th place to 8th on the … Read the whole story