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by Laurie Sullivan, Staff Writer
Trust in paid online and mobile ads has remained relatively consistent since 2013. Some 48% of respondents to a global survey from Nielsen say they completely or somewhat trust online … Read the whole story
by Laurie Sullivan
Google will change the policy on its First Click Free program by reducing the number of freebie articles serving on publisher sites from five … Read the whole story
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by Laurie Sullivan
Which Presidential candidates are best at reaching the correct audience with targeted advertising and marketing messages? Results of an online poll released during Advertising … Read the whole story
by Wayne Friedman, Laurie Sullivan
Making a major move for new digital and traditional media measurement services -- as well as amping up competition with Nielsen -- comScore is … Read the whole story
by Larissa Faw
This year of agency reviews is a tremendous strain on business, according to WPP's CEO Sir Martin Sorrell. "The notion that traditional creative is … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
That's certainly how one very senior media buyer from a huge holding company's trading desk recently described it. Time for those remaining to get … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
In case you haven't noticed, things are a little crazy right now. Wall Street is responding to many different unstable elements and the market … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Beaconing is maturing. From the consumer's side, there still is the obvious issue of having Bluetooth turned on so that an app can be … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Without naming names, it's clear that certain individuals still think attribution simply refers to that act of crediting specific touchpoints with the sale of … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Speaking at the OMMA Attribution event, Tina Moffett, senior analyst for Forrester, says when it comes to attribution, marketers continue to point to a … Read the whole story