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Tips On Evolving Paid Search Bids
- Search Engine Watch, Wednesday, September 30, 2015 2:39 PM
Search marketing campaigns continue to evolve. Performance shifts for many reasons. Joseph Kerschbaum believes an approach that syncs bidding strategies with recent keyword performance can help marketers stay focused. As with anything in your SEM campaigns, your bidding approach should evolve as well. He explains how to keep bidding processes progressive through CPC, CPA. and flexible bidding processes.
