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Trust in paid online and mobile ads has remained relatively consistent since 2013. Some 48% of respondents to a global survey from Nielsen say they completely or somewhat trust online … Read the whole story
Google will change the policy on its First Click Free program by reducing the number of freebie articles serving on publisher sites from five … Read the whole story
Which Presidential candidates are best at reaching the correct audience with targeted advertising and marketing messages? Results of an online poll released during Advertising … Read the whole story
Making a major move for new digital and traditional media measurement services -- as well as amping up competition with Nielsen -- comScore is … Read the whole story
This year of agency reviews is a tremendous strain on business, according to WPP's CEO Sir Martin Sorrell. "The notion that traditional creative is … Read the whole story
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That's certainly how one very senior media buyer from a huge holding company's trading desk recently described it. Time for those remaining to get … Read the whole story
- COMMENTARY
In case you haven't noticed, things are a little crazy right now. Wall Street is responding to many different unstable elements and the market … Read the whole story
COMMENTARYBeaconing is maturing. From the consumer's side, there still is the obvious issue of having Bluetooth turned on so that an app can be … Read the whole story
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Without naming names, it's clear that certain individuals still think attribution simply refers to that act of crediting specific touchpoints with the sale of … Read the whole story
- COMMENTARY
Speaking at the OMMA Attribution event, Tina Moffett, senior analyst for Forrester, says when it comes to attribution, marketers continue to point to a … Read the whole story
