SearchBlog
"Content marketer," "Web|digital|internet marketing manager|specialist," "growth hacker," "content strategist" and "Web site optimization specialist" are some of the new job titles for search engine optimization professionals. Read the whole story
Google served a rogue Amazon paid-search ad to anyone searching for "Amazon," a branded keyword term. Clicking on the advertisement redirected the searcher to … Read the whole story
- COMMENTARY
Google has prevented the ability to exclude specific domains or operate them in a stand-alone campaign, while Bing is the polar opposite. A deeper … Read the whole story
Designed by McCann Erickson, the Masterpass #ThankTheFans campaign delivers a one-of-a-kind experience, complete with interactive music experiences. Read the whole story
- COMMENTARY
Video will have the highest growth rate of any mobile application representing 78% of all mobile traffic and live video will represent 5% of … Read the whole story
- COMMENTARY
Along with the continued strength of YouTube, Alphabet in January credited mobile search with driving fourth-quarter revenue. Yet analysts are not sure whether mobile … Read the whole story
- COMMENTARY
Bill Day, who's led Tremor Videos from early days to IPO and beyond announces he's leaving. The ad tech firm reports some record earnings … Read the whole story
